Step 2: The Logo

With that said about the name, we then needed to create a logo. We hired Jon Cain, a freelance designer with extensive logo design experience, to create our logo. We DID suggest putting Tobacco Leaves in the logo, although it wasn’t a requirement. Why? Because the tobacco industry played a large part in enabling our state to establish some of the best universities in the country. Jon was asked to design a logo that conveyed a balance between the traditions and energy associated with Tobacco Road sports.

Thus, a logo was born. Actually, there were many versions prior to the winner. I think he did a great job. I tend to lean towards very simple and, quite frankly, pretty boring logo designs but this logo was just what we wanted and, I think, needed. At the very least it has sparked some healthy debate.